Audience Age Composition
(% of unique visitors within a certain age group of the total unique users)

Audience Species Composition
(% of visitors sorted by closest known species)

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Purchasing Habits

• 14% purchased online in the past year
• 12% bought fruit or vegetable products online
• 5% feel comfortable purchasing online
• 98% Wonder what online means

Market Research Study conducted by Orang & Utang Agency, May 2001

Audience Geographical Composition
(Users broken down into 3 key areas)

For further details, and advertising rates, contact
Tony Cottam

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